Keyword Frequency

What is the meaning of keyword frequency?

The meaning of keyword frequency: Keyword frequency is defined as the number of times a given keyword or key phrase is used on a web page. Several ignorant webmasters and search engine optimizers wrongly assume that it is better to use targeted key terms several times on a web page, in order for the page to rank high on search engine results pages (SERPs) for those terms. But pragmatically, that is not so. Keyword stuffing on web pages is strictly against the guidelines of all major search engines, such as Google, Yahoo, Ask, Blekko and Bing. In fact, excess use of a keyword or key phrase on a single page often results to search engine penalty.

Using keywords too frequently on a web page in a way that doesn’t make the sentences comprehensible is not good for the ranking of that page on SERPs. The best approach is to place within reason the most targeted keywords and key phrases where they matter most on your web page.

As follows is a standard guide to keyword frequency:

Place the top keywords a page targets in its title, use keywords in the Meta Description, use keywords in the heading (h1, h2, h3, h4) tags and also naturally sprinkle a variation of relevant keywords on the main text content of the page.